Gmail is a free e-mail service owned by Google, and the company reported 1.5 billion active Gmail users worldwide in October 2018. Gmail was ranked second with a 27 percent open share. Based on the dominance of mobile, it is no surprise that the iPhone e-mail app was the most popular e-mail client, accounting for 29 percent of e-mail opens.
Desktop e-mail clients’ open share had declined to 18 percent, and webmail accounted for 39 percent of opens. Recent industry data shows that the trend towards mobile also holds true for e-mail: in December 2018, 43 percent of e-mail opens were via mobile. This figure is projected to increase to over 376 billion daily e-mails in 2025. In 2020, approximately 306 billion e-mails were sent and received every day worldwide. In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025. Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life.
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